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About Reykjavik Sky

Boundary Spanning Masterclasses

Inspired by the night-time sky above Reykjavik, the capital of Iceland, I established Reykjavik Sky Consulting initially to offer masterclasses in the Art of Strategic Questioning to business leaders and MBA candidates. Since then, I have added Design Thinking, Resilience, and Research Question Design to my masterclass portfolio. My aim is to transform the careers of those who participate in my sessions with boundary spanning approaches to solving problems, critical thinking and enquiry, coping with career and life challenges, and conducting research. I don't think outside the box: To me, there is no box.

 

Bio

During his 38-year career, Dr. David Steinberg has built high-performance teams and directed sales operations and strategic account management processes in extremely fast-paced work environments and competitive markets involving multi-million-dollar contracts.

 

For eight years, David served as director of strategic development, Northeast US, for the Higher Education division of the Aramark Corporation. Aramark was consistently ranked by Fortune as one of the world’s most admired companies in the category of diversified outsourcing services. He directed all activities related to the execution of customised account strategies including pro-active contract renewals, formal bid processes, and risk assessment and mitigation for existing Aramark business partners generating $4 million to $37 million in revenue annually.

 

Prior, David worked for five years as director of sales operations and communications for eCollege.com (now Pearson Education), an online learning software-as-a service provider dedicated to higher education institutions, and for an additional year as the company's Northeast U.S. regional manager. eCollege was recognised by Eduventures as one of the 100 most innovative and successful companies driving growth in the learning markets. He built eCollege’s sales operations from the ground up. Forbes included eCollege on its list of America’s Top 25 Fastest Growing Technology Companies in 2004 and 2005.

 

David completed his doctoral research on the GATT-Uruguay negotiations between the United States and European Union on audiovisual services. His research spanned five years and required dozens of interviews with U.S. and EU business executives and government officials. His examiners described his dissertation as an “outstanding example of academic investigative writing.”

David published a peer-reviewed paper titled “The Business Model of e-Learning in UK Higher Education: Optimization through Outsourcing” in Industry and Higher Education. He conducted a seminar based on his paper at a conference titled “Universities Challenged: New Strategies and Business Models” in London.

 

David conducted advanced questioning skills masterclasses for a variety of companies including Aramark, Amerinet, and IHRDC, and for consultants in the London offices of Strategy& and Wipro Technologies. He tailored programmes for executive MBA students at Boston University's Questrom School of Business, and for MBA students and Emerging Leaders MBA students at Bentley University's McCallum Graduate School of Business. The popularity of his sessions led to an invitation from Suffolk University's Sawyer Business School in Boston to teach a 12-week "challenge course" on advanced questioning skills for honours students during the spring 2016 term.

In the UK, David has delivered masterclasses for Bayes Business School (formerly Cass), the University of Stirling, Strathclyde Business School, and Nottingham (Trent) Business School. He has delivered masterclasses for the Institute of Directors Scotland (IoD), NHS Education for Scotland, The Scottish Government’s Economic Development Directorate, and the 51st Highland Battalion (7 SCOTS).

 

David conducts sessions on research question design for the University of Edinburgh Institute for Academic Development (IAD). He also delivers sessions on advanced questioning, research question design, resilience, and design thinking for the Edinburgh University School of Social and Political Science (SSPS).

David is the Associate Professor of Contemporary Management Practices at Heriot-Watt University. He is also the Senior Director of Studies for EBS Graduate Apprenticeship programmes. 

David earned a B.A. in English Literature from the University of Wisconsin at Madison, an M.A. in Communications Policy from City, University of London, and a Ph.D. in Social Psychology from the London School of Economics and Political Science.

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David emigrated to Scotland with his family in the summer of 2016. 

Masterclasses

What People Say

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“In a highly interactive and engaging workshop, David laid out a method for thinking about and asking questions. We worked in groups on exercises and case studies on real scenarios faced by directors and trustees and came away with a practical set of techniques to apply back in the workplace.”

Suzanne Trew

 

Consulting Director, FX1 Ltd., Edinburgh (IoD Scotland's Direction Magazine, Spring 2020)

“Indeed, my value as a change consultant comes about through keeping a certain distance from it all, giving me license to ask probing, difficult questions of key influencers in the organisation. The art of questioning lies at the heart of understanding and managing change. This realisation is what drew me to Dr. Steinberg's course.”

Philip Oliver

 

Managing Director and Change Consultant, Smartworks (IoD Scotland's Direction Magazine, Winter 2018)

“I was blown away by the utility and power of the content, and by David’s eloquence and enthusiasm for a troublesome and fascinating topic in modern business.”

Dave Healy

 

Associate Director, Global Pricing and Commercial at EY

David Steinberg has developed a breakthrough method for engaging in conversations that build deeper and stronger relationships with clients and customers. I would strongly recommend it to any organization seeking to improve customer loyalty, retention or referrals."

Chris Malone

 

Managing Partner, Fidelum Partners

“I recently attended David's IoD masterclass on mastering the art of strategic questioning. I characterised it as a 'day long TED talk' due to the sheer level of interest it inspired within me. The class is insightful and engaging, with immediate uses in the business world and beyond. I cannot recommend the course, or indeed the tutor, enough. Thank you David for such a fantastic class.”

Ross Clarke, CA

 

Portfolio Manager, Target Advisers LLP

“You know when you've hit the spot as David teaches when the other person remarks 'Wow, that's a great question!', which thanks to his course is now happening to me more often than not. I thoroughly recommend his course to anyone looking to get more out of their personal interactions, it's a day extremely well spent and was one of the professional development highlights of my MBA programme.”

Gareth Richards

 

Consultant and Cass MBA Candidate

“Overwhelmingly participants found the program timely, relevant and beneficial to their jobs regardless of their department.”

Rob Taylor

 

Vice President, Global Business Development, IHRDC

"David facilitated three separate workshops for well over 200 Amerinet employees. The content and execution was excellent, and I would highly recommend David to other organizations. In fact, our post meeting survey of attendees revealed that 95% of respondents rated the program as excellent/good. When asked (unaided), a majority of the attendees stated that the program was one of the best aspects of the meeting."

Jeff Bell

 

Chief Sales Officer, Amerinet, Inc.

“Regardless of your industry, if your work involves client engagement, you will benefit from his dynamic, entertaining and relevant workshop.”

Michael Thompson

 

Senior Vice President, Sports & Entertainment, Aramark Corporation

“As the chief human resources officer for the largest regional employer in western Massachusetts and one of the largest health care systems in New England, I oversee the design and development of our competency management system. After David's workshop, I have a new perspective on the importance of questioning skills in the workplace. Why such skills are labeled "soft" is beyond me.”

Paula Squires

 

Senior Vice President and Chief Human Resources Officer, Baystate Health

“David's workshop at my Executive MBA program was phenomenal. The materials were thought-provoking and original, his mastery of the concepts led to great dialogue, and the activities were practical and memorable. I am very glad to have had the opportunity to learn from him.”

Nate Dennehy

 

Vice President, Plasma Giken USA

"I am the interview coach at ESPN and am constantly petitioned by outsiders who would like to drop in and observe my in-house workshops. Very few are permitted, but I was happy to make an exception for David. From the very start he impressed me with his thoughtful manner and erudite approach to learning. His subsequent work shows an excellent grasp of the methodology. Dr. Steinberg is a dynamic and gifted teacher who has developed his own innovative, interactive exercises, which illustrate and deepen the learning experience."

John Sawatsky

 

Senior Director, Talent Development, ESPN

"David's workshop during a recent MBA program was the perfect complement to our quantitative and analytical coursework. The tools and techniques that were taught are truly a benefit to anyone in any industry and underscore the importance of "soft" skill development."

Jeffrey Lockhart

 

Sales Director, MEDITECH

"David's innovative client engagement training session was the most useful tool I've encountered in getting to meaningful and productive conversations with clients. David's entertaining instruction and dynamic way of reinforcing his techniques made his sesson really stick with my colleagues and me."

Dave Penkala

 

National Marketing Director, Aramark Corporation

"What impressed me the most about David's workshop is its applicability across diverse cultures as well as its simplicity. I have used this technique in many cold calls and the results were truly amazing."

Marwa Hassan

 

Sales Support & Implementation Manager, Middle East and Africa, IHRDC

"David is one of those professionals who make a lasting impact on your career. David presented his training to the Northeast Region managers and directors at ARAMARK Higher Education, and three years later I still apply his key principles daily in my approach to marketing and sales. His guidance in how to structure interviews has allowed me to engage in conversations with clients and prospects in a way that has allowed me to understand the true needs of our clients, resulting in increased closing rates and designed project scopes that speak to the client’s actual needs."

Sarah (Conduragis) Bessette

 

Marketing Director, Steritech

"David is a fantastic presenter, who is knowledgeable and passionate. I feel that course material will benefit me at my work when dealing with Oil & Gas executives in a highly challenging business environment. I learnt effective techniques and strategies, which could be adaptable to many situations and easily used in practice. 
 
I would strongly recommend it to any management consultancy who is striving to build, improve and maintain their client relationships."

Katerina Gunningham

 

Upstream Oil & Gas Strategy, Business Transformation and Change Consultant, Wipro Technologies

"The strategic questioning workshop really was first class. The material went straight to practical use the next day - and I think on most days since."

Paul Dondos

 

Cass MBA Candidate | 15+ Years International Experience in Finance, Innovation, Strategy and Entrepreneurship

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